Let's be honest: GenAI is overwhelming. Every week brings a new app, a new model, and a new wave of hype. But after building and experimenting with this inside my own consumer company, I've learned something important:
Growth doesn't come from trying every tool. It comes from choosing the right workflows, measuring what matters, and teaching AI your brand's context.
This framework is the playbook I wish I had when I started. It's shaped by what worked at Opopop, what didn't, and what I've learned from other consumer operators experimenting in the trenches.
GenAI is not slowing down. But the opportunity is not in trying to keep up with the tools, it is in learning how to turn each iteration into compounding business value. When companies get this right, their economics shift. Permanently.
Curious what you're seeing out there. Reach out anytime: